Bleau was about to participate in a big national convention and asked for my help with the exposure and branding of their unique CMS moliri.

In the world of tech and software, the obvious choice of branding are color schemes, graphics and stockphotos of people operating phones. I wanted to challenge this by testing the rational mind of the viewers through metaphorical visuals.

I created the concept “moliri makes it possible”. A concept that challenges rational thinking by presenting something impossible followed by a payoff. moliri CMS offers sophisticated building-elements in a compliant, strong system. I embodied these values into a brick shaped as the moliri logo. This brick would then be the symbol of a what makes the impossible possible.
Furthermore, I did a promotion video of the product. This video shows how Bleau remove the stress and hectic from the everyday editor’s job with their moliri CMS.